ABOUT
Sheldon J. Lee, affectionately known as “Spike,” is a creative director, digital strategist, and award-winning storyteller with a track record of elevating brands through powerful content and social strategy. A Texas native and proud LSU graduate, Sheldon currently serves as the Branding & Social Media Specialist for the LSU Manship School of Mass Communication, where he leads digital strategy and content production to grow the school’s reach and reputation.
Previously, Sheldon served as Director of Creative Content for LSU Athletics, where he led social strategy and video production across 20 NCAA programs. His leadership contributed to national championships, a 241% social media growth for LSU Women’s Basketball during its historic 2023 title run, and 35M+ engagements on Olympic sports content in FY24.
Beyond LSU, Sheldon has produced content for Super Bowl LIX and served as a NFL Live Content Correspondent, creating high-performing game-day videos for the NFL, New Orleans Saints, Los Angeles Rams, Denver Broncos, and more. His freelance work also includes brand storytelling and video production for corporate and medical clients through his creative agency, NXTPLAY Network.
Before joining LSU, Sheldon served as a Social Media Correspondent with Learfield at the University of Arkansas, where he created impactful branded content that drove revenue and significantly boosted online visibility for Razorback Athletics. He began his career as a Marketing and Digital Media Graduate Assistant at McNeese State University, while also contributing to game operations, ticket sales, and the launch of the digital media department.
A native of Orange, TX, Sheldon holds a Bachelor of Business Administration in Marketing from Lamar University and earned his Master of Science in Sport Management from LSU in May 2024. With deep expertise in Adobe Creative Suite, cross-platform storytelling, and strategic communication, he continues to blend creativity and vision to deliver results for sports, entertainment, and institutional brands.
Stay connected with Sheldon on Instagram and X at @SheldonJLee.